Beiersdorf launches new strategy programme with investments – Reuters

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FRANKFURT, Feb 26 (Reuters) – Nivea skin cream maker Beiersdorf announced on Tuesday it would make additional investments of up to 80 million euros ($91 million) a year in its consumer business segment.
“Our entire business model needs timely adaptation due to new market realities and fast-changing technology developments,” said Chief Executive Officer Stefan De Loecker.
“This requires first and foremost higher investments.” ($1 = 0.8788 euros) (Reporting by Tom Sims; editing by David Evans)
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